Illusion of Control - Elite Logix Inc

Elite Logix – I was once told by one of my senior sales staff that brokerage is the “illusion of control” and there’s not a day that goes by that seems more evident to me. As a veteran of logistics, I’ve seen the evolution of the 3PL and the importance we serve in this industry. Freight Transport Like Tim Horton’s, there’s a lot of us out there selling the illusion of control. What separates 3PL’s from an asset based transport company has a variety of positive and negative answers. What separates all, small to large 3PL’s from one another is a little more complex, but we face this question on our sales calls, on a daily basis. How confident are you going to be throwing the word “guaranteed” around when it’s not your truck and driver? transport companies The answer has a long pause followed by a long-winded dancing answer of your confidence and or your so-called tracking technology.

Add caption